AANBEVOLEN LITERATUUR
CORPORATE BRANDING
Hatch, M.J., Schultz, M. (2008)
Taking Brand Inititive (how companies can align strategy, culture, and
identity through corporate branding) , Jossey-Bass, San Francisco, CA.
ERVARING ACHTER
REPUTATION MATTERS
STRATEGISCHE
COMMUNICATIE
CORPORATE
BRANDING
REPUTATIE
MANAGEMENT
INTERIM
MANAGEMENT
© 2012 Reputation Matters
Riezebos, R. (2002)
Brand Management, Pearson Education Ltd.  
Ries, A., and Trout, J. (2001)
Positioning, the battle for your mind, McGraw-Hill, New York.
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