CORPORATE
BRANDING
Increasing globalisation and information overkill means companies have to increasingly
clearly differentiate themselves from their competitors. But merely differentiating with
products and service is not enough. It also involves managing perceptions, the image.
A company needs to gain and maintain acknowledgement and recognition among
investors, employees and potential employees, customers and suppliers. After all,
these stakeholders always have a choice and their support and efforts should never be
taken for granted. Good positioning makes a company distinctive, relevant, valued and
reliable.
Koenraad van Hasselt helps companies to clearly define their positioning and in
communicating this to the relevant target groups. In doing so, it is indispensible that
the brand values are anchored in the behaviour and communication of the organisation
and its employees. Corporate branding always starts inside the company.
© 2012 Reputation Matters
STRATEGIC
COMMUNICATION
CORPORATE
BRANDING
REPUTATION
MANAGEMENT
INTERIM
MANAGEMENT
EXPERIENCE BEHIND
REPUTATION MATTERS
HOME
PAGE